About Us

It started the way most questionable decisions do: buying way too many pairs of cat socks. We kept looking at our collection thinking, we can do this. At the end of the day, socks don't need a solemn brand manifesto or a corporate board meeting. They’re cat socks. They exist for one simple job, to put a tiny smile on your face the second you pull them on in the morning. Plus, we knew we weren't the only crazy cat people out there.

Our name, never not naughty, comes straight from the source. It’s a direct tribute to our two resident trouble-makers, Mango and Willow. If you live with cats, you already know the rule: no matter how innocent they look, they are planning their next mischievous move.

We wanted to create socks that embrace that exact energy while bridging the gap between your couch and your day job. Our designs are built to transition seamlessly from being tucked inside cozy Ugg boots on a lazy Sunday to hiding beneath polished leather shoes in a serious corporate meeting. Consider them your subtle, daily flex: completely professional on the outside, full-blown crazy cat person on the inside.

When it came to making the actual socks, off-the-shelf patterns weren't going to cut it. We developed completely unique, custom designs highlighting the most popular cat breeds so you can rep your favourite. But great artwork means nothing if the sock feels like cardboard, which is why we got hyper-specific with our materials.

We settled on a ultra-comfy blend of 80% Bamboo Viscose, 17% Spandex, and 3% Nylon. We chose bamboo because the hand-feel is unbelievably soft, it stretches in all the right places, and best of all it's naturally breathable so your feet actually stay dry and sweat-free all day.

Without getting overly philosophical about footwear, our goal with this whole project is pretty straightforward. We just want to deliver a quick daily hit of happiness and give you a cozy, subtle connection to your own furry little troublemakers, wherever the day takes you.